Buzz Marketing (Part 3)
Posted on 19. Aug, 2009 by Steve Swisher in Book Review, Marketing
p.134: The key to clutter free media is length of attention and undivided focus, those are what give you mind share.
p. 132: Before you can capture market share, you need to capture mind share.
Ok, so how do you do this as a church? How do you capture the attention of people in your community? Even media that was once thought to be clutter free is now cluttered: direct mail, email, twitter, facebook, etc. There’s so much information and stuff there that your message is lost in the clutter. So how do you do it?
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