Archive for 'Marketing'
Outreach Effectiveness
Posted on 30. Jun, 2010 by Steve Swisher.
I’ve seen several studies on why people ended up attending the church they are at and the clear #1 on the list is always personal invitation. This beats out every form of advertising and special events combined every time the survey is done. The surveys always find that 75%-95% of the people coming to your [...]
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Great Graphic Design Without a Designer
Posted on 08. Jun, 2010 by Steve Swisher.
When you’re starting out, chances are you don’t have a graphic designer in your core group. Further, since money is tight, you probably don’t have money to hire someone to do graphic work beyond a logo design, which by the way is a must (see this post on why it’s important). Don’t you dare skimp [...]
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5 Reasons Why I Failed
Posted on 04. Jun, 2010 by Steve Swisher.
I remember reading a statistic a while back somewhere that found that most successful church planters had been a part of at least one failed attempt at church planting. I always wondered why that was until now. In 2005 I entered the world of church planting when I took over the reigns of a church [...]
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Introducing the Church
Posted on 08. Feb, 2010 by Re-blog.
The following is a great post on how you introduce your church to visitors on Sunday mornings as well as on your website. The post from Jonathan Dodson who planted Austin City Life. This post is from his blog: Church Planting Novice on January 16, 2010 titled: Introducing the Church. Jonathan also recently wrote a book: [...]
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More Logo Tips
Posted on 24. Jan, 2010 by Steve Swisher.
The following link was written to coach designers on how to create logos. Keep in mind that just because someone can draw or is a graphic designer, it doesn’t mean they can create a logo. I can’t stress enough just how important a good logo is. I’m a cheapo, but the first thing we spent [...]
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Banners Examples
Posted on 21. Sep, 2009 by Steve Swisher.
I drove around town looking at some other banners and saw these examples. If you order a banner with grommets, the banner company will tell you to mount the banner using a frame that’s bigger than the banner and use bungee cords to suspend it in the middle of the frame. The problem is that [...]
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Great Links for Logo Info
Posted on 14. Sep, 2009 by Steve Swisher.
Here’s some good articles and resources I’ve found that talk about logos. What’s in a New Logo? - This is an article on Yahoo about how companies have updated their logos over time. It’s interesting to look at the changes and trends in logo design among fortune 500 companies. Creating the Holiest Christian Logo Possible: A [...]
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What’s in a Logo
Posted on 14. Sep, 2009 by Steve Swisher.
How important is your logo? Consider this, in the last ten years the following companies have redesigned their logo: Apple, Walmart, BP, Gatorade, UPS, Kraft, Tropicana, and many more. Since your logo ends up on just about everything you do, it’s a good idea to put a lot of time, effort, and resources into getting [...]
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Outreachertising & Marketingelism
Posted on 14. Sep, 2009 by Steve Swisher.
Last year our local Wal-mart did something I have never seen a church do, they remodeled the entire store, changed the color scheme, and put up a new logo. Why is this such a radical thing? Because the store was built less than ten years ago. Can you imagine a church completely remodeling their facility ten [...]
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Web or Print Advertising?
Posted on 08. Sep, 2009 by Re-blog.
This is from TonyMorganLive on August 20, 2009 Web or Print Met with my real estate agent this morning to list our house for sale. We’re taking steps to move closer to West Ridge near Atlanta. My agent was talking about the marketing plan for our house. Primarily, that includes a sign in the front yard [...]
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