Church Website Research
Posted on 16. Feb, 2010 by Steve Swisher in Website
I recently came across a good article on church websites. They surveyed 70,000 people who attended over 100 different churches. They asked them questions about the church they attend and what role the website played in their decision to attend that church. It’s worth the read.
Click Here to Download the .pdf -Website Wisdom – New research, cooperative reveal best practices for churches
Here’s some of the research they found (information source: Drew Goodmanson‘s blog):
We shared research based on segmenting three different profiles: Visitors (attending the church for under 3 months), Beginners (3-6 months) and Regulars (6+ months). Here are some of the findings based on the profiles:
Visitors
- 77% said the church website was somewhat to very important in my decision to attend the church.
- 83% said the church website was somewhat to very important in facilitating their participation in the church community.
Beginners
- 45% said the church website was somewhat to very important for their ongoing discipleship and spiritual growth.
- 73% said the church website was somewhat to very important in sharing their faith with others (friends, business colleagues, others)
Regulars
- 27% said they visit the church website more than once a week.
- Feature Rated Most important: Listen or ability to download Sermons.
- Most requested functionality: Ability to post prayer requests or needs.
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