Tag Archives: Buzz Marketing

Outreach Effectiveness

Outreach Effectiveness

Posted on 30. Jun, 2010 by .

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I’ve seen several studies on why people ended up attending the church they are at and the clear #1 on the list is always personal invitation. This beats out every form of advertising and special events combined every time the survey is done. The surveys always find that 75%-95% of the people coming to your […]

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Great Graphic Design Without a Designer

Great Graphic Design Without a Designer

Posted on 08. Jun, 2010 by .

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When you’re starting out, chances are you don’t have a graphic designer in your core group. Further, since money is tight, you probably don’t have money to hire someone to do graphic work beyond a logo design, which by the way is a must (see this post on why it’s important).  Don’t you dare skimp […]

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Website: The New Yellow Pages

Website: The New Yellow Pages

Posted on 03. Jun, 2010 by .

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Think about what you did the last time you wanted to know the name, location, or phone number to get a pizza, find a mechanic, or check movie listings. Where’d you go for the information? If you’re like most people, you went to your computer or smart phone.  It’s quicker and easier than looking it […]

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Critical Mass (a must read for all church planters)

Critical Mass (a must read for all church planters)

Posted on 15. Oct, 2009 by .

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While two hundred may not be a magical number, I believe it is absolutely imperative to find and keep the momentum necessary to carry the church plant through to the next level. Scientists understand that the formula for momentum is mass plus velocity. The mass of any given entity, when set in motion, has a […]

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Open Office

Open Office

Posted on 06. Oct, 2009 by .

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Like most church planters, I don’t have a typical office. Right now my favorite place to work from at least one or two days a week is Buffalo Wild Wings. They have free wifi, a friendly staff, and they serve Coca-Cola. Economically it has always made more sense to work from there or Panera than paying rent […]

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Mind Blowing Statistics on Social Media

Mind Blowing Statistics on Social Media

Posted on 31. Aug, 2009 by .

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Origionally posted 31 July 2009 10:00am by Jake Hird (20 + mind-blowing social media statistics) Social media remains the hot topic of the digital world and I often get asked about the various statistics involved. This in itself is fairly difficult, as this particular online sphere is constantly shifting, evolving and growing at an astronomical rate. […]

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Clutter Free Buzz (continued)

Clutter Free Buzz (continued)

Posted on 21. Aug, 2009 by .

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Remember now some of these are way outside the box, but the box is full of clutter and the farther outside the box you are the more it gets noticed. 6. Toilet Paper – this was a joint idea between Noah (our awesome worship leader) and myself. No, we’re not looking to make custom printed […]

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Clutter Free Buzz

Clutter Free Buzz

Posted on 20. Aug, 2009 by .

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Remember these aren’t supposed to be the normal ways to get the word out about something. If everyone did it, it wouldn’t be clutter free. I also agree with Mark Batterson that when it comes to marketing and the church: we have the greatest message to tell and therefor we should have the greatest marketing. […]

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Buzz Marketing (Part 3)

Buzz Marketing (Part 3)

Posted on 19. Aug, 2009 by .

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p.134: The key to clutter free media is length of attention and undivided focus, those are what give you mind share. p. 132: Before you can capture market share, you need to capture mind share. Ok, so how do you do this as a church? How do  you capture the attention of people in your […]

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Buzz Marketing (Part 2)

Buzz Marketing (Part 2)

Posted on 18. Aug, 2009 by .

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Empowered Interactivity: creating buzz by allowing people to be a part of the product. For a church there is a fine line here. Having the worship leader become more like a wedding singer that takes requests probably wouldn’t work. For some reason it does work well with sermon series. I have seen several pastos do series titled […]

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