What’s in a Logo
Posted on 14. Sep, 2009 by Steve Swisher in Marketing
Tropicana reportedly spent about $35 million dollars on redesigning their logo and product packaging. (For more information see this Logo Article on Fortune.com) In light of this, is spending $200-$1000 to hire a top quality designer or have a design contest on CrowdSpring.com really too much to spend?
Consider this, your logo will end up on the sign you put out in front of your Sunday morning meeting place. People will drive by it at speeds between 25mph and 70 mph and many of them will only see your logo. Now think about the last time you went on vacation and were deciding where to eat or what to do as you drove down an unfamiliar road. Did the look and feel of the signage have anything to do with where you ended up? Of course it did. Last year my wife and I went to the Outer Banks for a weekend getaway. She love playing mini-golf. There are probably a dozen mini-golf places on the strip down there. The one we chose just looked like the place we’d have the most fun.
What does your church logo look like to people as they pass by it? Does it communicate what you want it to? Look as some company logos and how they’ve changed over the years. Does your logo look like it’s straight out of the 1970′s? Maybe that’s the look you want. Would someone know what your worship music is like from looking at the logo? Check out the following logos and see if you can get a picture of what the church is probable like. I have never been to any of these churches or their websites, I just did a google image search for “church logos” and copied them right off the google page. The point is what the logo communicates, not what or who the church is. I may be way off on what I think of when I see the logo, but you tell me; what are your thoughts on the logos?
What are the odd's you'll hear some hymns, see a large wooden pulpit, and sit in a room lit with some chandeliers with crosses on them? I'm not expecting a drum kit or any kind of guitar in the mix either.
I'm guessing the building was built in the late 60's early 70's, they consider themselves contemporary because they mostly sing the choruses in the hymn book, and if you're lucky there a chance you'll see an overhead projector with tranparency sheets.
Established church in a downtown location that is what it has always been. Might see a full orchestra to accompany the full choir wearing newly purchased robes.
This is your local Willow Creek/Saddleback affiliate. They do their best to have a polished and programed worship service with fill in the blank handouts and a praise team that has an equal number of men and women on it with at least one minority represented.
- Casual church, the worship leader proably wears designer jeans and is rockin’ the faux hawk. Everyone on staff uses an Apple computer. Even though I know nothing about the church I’m guessing they’re less than ten years old as a church and asociated in some way with Acts 29 network.
- I’m guessing the dress is extremely casual, the band is rockin’ with eletric guitars, and there’s a good bit of audio and video editing that goes into each service. At somepoint in the service you might even hear someone say “dude”.
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One Comment
Justin Grice
02. Aug, 2011
Nobody has commented on this?! This is just plain funny.
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